This weeks PW Comics Week lands in my inbox and as usual I carve off the manga bits.
Well it looks like another Tokyopop interview gets rolled out today, this time with Stuart Levy, and its the main article no less.
So in all fairness I’m off to find other manga news items, and for the first time in many weeks Kai-Ming Cha lets me down with no other manga articles.
The Panel Mania for this week though does feature from Go! Comi’s up and coming series After School Nightmare.
Plus the Comics Briefly section runs the story about DramaQueen’s website launch for RUSH the global Boys’ Love anthology.
Okay okay, I’ll take a look at the Levy interview.
Called Passion and Business at Tokyopop and run by Calvin Reid it is a slightly less orthodox chat then the Mike Kiley interview from this morning and thankfully it doesn’t mention the manga lifestyle, though it gets dangerously close.
Oh and the new word at Tokyopop seems to be magic. It got used a few times in this interview and was used more then a few times by Kiley.
Except that I believed something in my heart. I felt magic about this material.
Right.
Anyway, there were a few bits that came up which might interest some people.
First was the discussion about where the next step is for Manga after last years prediction that it would become a $150m market.
They’ve been experimenting with the category for a while. Now with [our distribution and publishing alliance with] Harper, we can go into these stores together with a program… The other way the category can grow—which is the way I really want it to happen—is that B&N and Borders go through another aggressive increase in shelf space.
I think this particular problem has been building up for a while now and I know its certainly be raised a fair few times. In a way it ties in nicely with the reason behind the “online exclusives”, the fact that titles just cannot get that all important shelf space anymore. With Tokyopop and VIZ Media alone putting out roughly 800+ titles this year and more and more publishers getting involved, the whole graphic novel shelfing connundrum is only going to get worse.
-> About the direct market;
We’re very bullish on the direct market. So in my opinion we’re bringing the comics marketplace back to its roots.
No real comment, I just wanted to quote that last sentance.
-> The next challenge for Tokyopop in the realms of impossibility;
But the next challenge is how to get to young boys, because I’m cool with the young girls. I’ve got no complaints. They’re really smart, they know the topics and they appreciate the characters. But we’ve got to get the crazy boys. Boys are reading manga but not to the degree of girls. It’s still typically 60% to 70% girls.
After reading that Wired article which completely neglected to notice that boys read manga too I wondering more and more whether there is something to this. I do take these sort of statements which a pinch of salt, mainly because all my manga friends are fairly evening split when it comes to gender. Obviously my crowd are not the best global representation but I always see boys amongst the manga equally as much as the girls, but they are no where near as vocal in real life or online. Just maybe this is the more the perception? Almost want to go back so Simon’s Icarus webblog where he talks about the girls beating the boys hands down in the BL versus Ero-manga wars.
-> About his first manga which unfortunately happened to be Parasyte;
Now Del Rey is publishing it! My baby! The book that launched the manga revolution! It’s just wrong! For years a film was supposed to be made and never was. Supposedly there’s a script now, so if Del Rey lucks out with timing, they’ll have a film that I waited 10 years for. So I’m a little sensitive on this subject.
Yes, Tokyopop published way to early and now we are going to be treated to a re-release by Del Rey in the format that Tokyopop helped to create in the West but that has been tweaked by the quality publishers Del Rey. Personally it is a win win situation for us consumers. ^.^
-> Then we move into the global scene;
So licensed stuff is great, but my dream is to create my own stuff, too. Tokyopop is a business and a passion. I call myself a DJ–a good DJ remixes, samples, creates and sometimes simply plays other people’s stuff, passively introducing cool shit. Other times you’re making your own stuff from scratch. That’s who I am.
Okay, your losing me a bit here. It is a long interview and this sort of answer makes my enthusiasm wane.
-> Outside the US;
There was no manga in the U.K. until we went in. So it was similar to the U.S., a couple of imported things, and Borders and Diamond were doing some things. But there were no local publishers. We’ve been working on it for two years. We’ve just announced a new deal with Pan Macmillan, the number-one publishing company in the U.K. Our London offices are in the Pan Macmillan offices and we’ve just moved our people in. Like teaming up with Harper, in the U.K. our plans are to build the market.
I knew that Tokyopop UK had just gone through some recent changes but wasn’t quite sure what. Signing up with Pan Macmillan is pretty damn good, they are huge over here in the UK, even the publisher I worked for had all distribution done through Macmillan. In a way though I’d love to see the UK side become more like the German side, with its own editorial department and such like. Maybe with a few more Rising Stars of Manga competitions under its belt we can finally get that here too.
-> And to finally to end on, were back to those Tokyopop contracts;
In exchange, we pay money upfront so you can eat. It’s a very, very healthy, respectable sum of money. Everything’s deal by deal, but generally speaking, in exchange we co-own it together. How much more fair can you get?