Tanoshimi versus Del Rey
Friday, June 30th, 2006Got this in my email yesterday from Random House UK.
It is the initial press release for the Tanoshimi imprint which launches in August.
STARTING AUGUST 2006
RANDOM HOUSE PROUDLY ANNOUNCES ITS NEWEST IMPRINTRandom House will launch 15 titles in August 2006 priced £5.99 each (including the bestselling series xxxHOLiC and Tsubasa by superstar manga creators CLAMP) with 45 titles over seven series to be published by December 2006. These will be supported by a dedicated interactive website featuring exclusively created characters and competitions launching early July 2006.
www.tanoshimi.tv
For the whole Press Release click this link for a PDF of it.
Yes I tried the website link as well, but it does say it will begin in early July.
I know I’ve talked about Tanoshimi before, and really there is not much ele to say before an imprint has even launched, especially one who is releasing titles already available in the UK via grey imports from its American counter-part. But I did want to highlight the incredible speed at which they are going to be releasing these titles.
Starting off with a mammoth 15 title launch is fairly ambitious already, but in just 5 months they are planning to have a staggering 45 volumes released. Though it does sound scary and in some ways suicidal I do believe it is essential if Tanoshimi are going to compete here in the UK against itself (i.e. Del Rey). I already own most of the launch titles and in as much as I’d like to support Tanoshimi I would find it hard to justify re-buying them all. But, if they release this quickly it will not be long before they are on par with Del Rey’s release schedule and then it becomes an entirely different matter.
So much so, that I have already stopped ordering Del Rey titles in preparation to continue picking them up from Tanoshimi. Who cares really if the spine symbol will say Del Rey for one part and then Tanoshimi for another. The cost alone is impetus enough, but the key really is being able to finally support a UK company who is attempting to do what the US has been achieving for a while now.
Talking of symbols here is the one that accompanied the press release, not sure if it is the official one, but it looks funky enough.
